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GM rebrands itself around EVs

Posted on - 09 Feb 2021

Category - News & Views

General Motors (NYSE:GM) has launched a new advertising campaign around EVs which will be a “significant part” of its strategy moving forward. Given the company’s prior reticence to push forward with EVs, 2020 was a seminal year for GM and saw the unveiling of the Ultium battery architecture, significant investments in battery and auto plants and now a change in its public stance as well. GM doubled down later in January, announcing that it will stop selling ICE and PHEV light duty vehicles from 2025. Light duty vehicles are defined as anything weighing less than 3.8 tonnes and include light...

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Topics

EVs GM Ultium