Why are European EV sales so weak?
Well we’ve touched on this topic regularly over the past several months and longtime readers will be aware of our view that European OEMs are just not selling the right type of vehicles in Europe. We wanted to show the chart below which we think illustrates the problem as well as any words we could write. The chart shows the median selling price of the top ten selling models in two markets, China and Europe. The mass market selling price of vehicles in both countries/regions is similar, at about £15,000 (for the whole of the market, ICEs and EVs). But...
Topics
BEV
China
Europe
EV sales
Mass-market
PHEV
Prices
Pricing point